Stop littering
Building on the principles of behaviour change theory, the goal of this report and the Playbook is to provide a strategic approach to behaviour change efforts aimed at reducing marine plastic pollution in Indonesia. Using insights from existing initiatives, key opinion leaders, site studies and cultural insights, the Playbook is intended to be a guide for which campaigns can be launched from – either as part of a larger waste management/ marine debris initiative or as a singular effort.
The intention of this playbook is to create a starting point for various stakeholders: national and local governments, private enterprises, NGOs and multilateral institutions looking to create an impact in Indonesia. The playbook outlines key considerations for designing a behaviour change campaign focussing on marine plastics. Stakeholders who have experience in promoting previous behaviour change initiatives, as well as the the less experienced, will benefit from the methodology and resources provided in this playbook.
The three behaviours of Littering, Excessive Usage of Single-Use Plastics and Mixed Disposal are the most prominent causes of marine plastics leaking into the environment. Consequently prompting the main target behaviours of STOP LITTERING, REDUCED USAGE and SORTING AND RECYCLING. Each of these main target behaviours has distinct approaches and distinct barriers that must be examined and addressed.
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